In this tutorial, we’ll be using layer styles to make a plastic gel-type  style that you can easily apply to text and shapes. You can download  the PSD file from the link at the bottom of the tutorial to just  copy+paste the styles. 
Step 1:
BACKGROUND  LAYER
We start as always with a background gradient. I’ve used a Radial  Gradient with two shades of the exact same brown that this site uses.  The exact color codes are:
Foreground color –  #2f2520
Background color – #1e1916 
Step 2:
Now in a nice delectable green, we write a word. I’ve written ‘Jelly’  and used the font "Gill Sans Ultra Bold." Bolder fonts are good for  this sort of effect because there is more room to actually do stuff with  the styles. 
Step 3:
So now we right-click on the layer and choose Blending Options to  start adding styles. First we add a drop shadow to lift the letters off  the background and then an inner shadow. Later on when we add  highlights, this shadow will contrast nicely with them. 
Step 4:
To create the highlights, we use Bevel and Emboss. The default  settings for bevel and emboss suck, so don’t use those. I’ve moved some  things around and if you download the sample PSD, you’ll see what I  mean. The highlights need to be shades of green to make it look like  light is bouncing around inside the letters. 
Step 5:
Next we add a Gradient Overlay and a Stroke. The gradient gives a bit  of light and dark to the letters and the stroke helps seal it off at  the edges. 
Step 6:
Now the neat thing about this style is you can just change the  coloring on each set of blending options and you have a new color for  the style. Here I’ve written a second word and applied the style there  too but this time with red settings. 
Step 7:
To finish it off, create a new layer above and then hold down Ctrl and click on the layer to select it. 
Step 8:
Then go to Select > Modify > Contract and use a value of 4 pixels to shrink the selection. 
Step 9:
Now we need a gradient that goes from white to transparency which you  can choose by switching to the gradient tool and using the little  thumbnail thing up at the top left (shown in the image) 
Step 10:
Using that gradient, draw a gradient in the selection from white to transparency. 
Step 11:
Then make an elliptical selection using the selection tool and hit  delete as shown. This will make the highlight you just drew suddenly  stop and consequently look very plasticky. 
Step 12:
And that’s it! I’ve repeated the same highlight steps on the word ‘Style’ as well. 
 
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